Real estate is an exclusive sector in which buyers take a significant amount of emotional and financial time to make a decision. Normally, a potential buyer will not go to a real estate agent to simply complete the paperwork. They seek a qualified partner with a solid reputation, understands their interests, and can effectively manage the buying procedure.
That’s where social media marketing comes into play to assist you succeed in your real estate profession. It helps you initiate dialogue and develop close relationships with buyers. But how do you do it properly?
Now let’s dive into this blog and learn everything there is to know about real estate social media marketing!
Tips for marketing strategies for real estate agents
Have a detailed plan
An effective marketing strategy can help you stand out from the competitors in the industry. Consequently, to consistently grow your following, you must create a long-term plan with clear goals rather than posting at random.
Determine your target audience personas, deployment platforms, financial constraints, schedule, and primary objectives first. Afterward, create a marketing calendar that includes images, the publishing day, and thorough content. You can even schedule postings for special occasions like holidays to keep the continuity going.
However, don’t forget to periodically update the calendar, check the analytics, and make adjustments as needed!
Uplift your neighborhoods
While regularly showing properties is fantastic, spamming potential buyers with listings could make them lose interest in your account and result in an “unfollow.” Prospective buyers are interested in learning all there is to know about the area or neighborhood, not just about your home.
The wise way is to provide all that information through your media channels. To indirectly draw in potential buyers, you can employ several strategies on Instagram, like using hashtags like #propertyin… Alternatively, mentioning @Cityof… directly could be a fantastic strategy to be engaged on Twitter.
Educate your buyers
Many purchasers are afraid to commit to a mortgage or house sale because they don’t fully comprehend the real estate market or the associated procedures. Taking care of these potential customers may need more time and effort, but leveraging social media can help realtors come through this much more easily.
Give advice or motivational recommendations to improve the appearance of the house, together with useful information about market trends, to your prospective clients to build stronger ties.
You have no idea how much more client trust could be gained!
Be a technology front-runner
Being the early adopter of new technology can completely change the way you enter the game and be ahead of the competition. The emergence of TikTok and YouTube is a prime illustration of how this has altered how users consume content.
Take some time studying and staying up to date on any new social media tools, features, algorithms, or other technology that can assist you in discovering fresh marketing approaches.
Be engaged with buyers
Building a strong marketing strategy’s main objective is to forge relationships with prospective homeowners. Even though calling is no longer the preferred mode of communication, buyers still want their questions answered right away via comments or direct messages.
To demonstrate that you are involved, always remember to answer messages and comments politely and immediately, regardless of how they go.
Evaluate performance regularly
Without monitoring and making adjustments, no plan can maintain its excellent performance. To lower the risks, you must monitor the effectiveness of each action, including customer service, content, and buyer behavior, and act swiftly to make necessary changes. Creating a detailed template to easily track might be a good idea.
For instance, social media platforms will occasionally alter their algorithms, so you’ll need to react fast and prepare ahead of time for any delays.
Dive into paid advertising
Paid social media marketing makes it easier to achieve results than putting in all the work and hoping for miraculous outcomes with organic marketing. You will be able to use characteristics like age, geography, interests, and demographics to directly target your best consumer.
Collaborate with other communities
Rather than operating solo on your own media channels, you might want to think about joining forces with other communities that your target audience might be interested in. This is a method of drawing in more qualified potential customers and promoting your brand.
See whether you can collaborate with a virtual tour platform to provide benefits for both parties. While they assist you in promoting your property on their social media channels, you can help them improve their resources.
Top real estate social media platforms
A realtor can select the social media platform that best suits their potential buyers. As can be seen, Gen X and Millenials are the largest groups of consumers and sellers, as well as the most active on social media.
Let’s talk about each social media platform, how to use it, and how to approach it most effectively.
With 3.03 billion active users, Facebook is the most effective social media marketing platform, allowing real estate agents to connect and interact with potential buyers.
Real estate agents can benefit from features like property showings via a variety of media, including images, videos, and even live video. They can also interact with clients by using the messaging and commenting tools.
The contact CTA button on Instagram is the greatest feature; real estate brokers will especially find it useful. Buyers can peruse through the property’s photos, and should they show sufficient interest, initiating a conversation will be easier.
Additionally, the platform emphasizes visuals over text, therefore high-quality image content is necessary.
Apart from typical social media, LinkedIn is most suitable to build your brand as a professional realtor. As a powerful network of professionals and prospective clients, LinkedIn can help you generate leads and connect with key people in the real estate industry.
Optimizing your profile with keywords, accurate descriptions, and engaging copies to position yourself as an expert in the niche and attract more potential clients.
YouTube
YouTube is one of your finest options if you want to make the most of your internet presence. YouTube is the second-largest search engine, with 1.9 billion monthly active users, and greatly impacts how home purchasers navigate the purchasing process.
According to data, 51% of home purchasers use YouTube for research, and 73% of homeowners will select a real estate agent who uses videos.
TikTok
TikTok revolutionized the use of social networking platforms as it is an excellent way to find new viewers and grow your audience.
In particular, this social media platform places little emphasis on high-quality content, thus as a realtor, you can quickly make a large amount of content with only your phone.
Suggested ideas for real estate social media
We’ve learned some ideas for developing an effective marketing strategy and selecting suitable social media channels. Here are a few tips to help you generate great content.
Live streaming for an open house or virtual showings
Buyers are increasingly interested in video content, particularly prospective house purchasers, due to the sense of reality. You may create an open house tour by live streaming on Instagram, Facebook, and TikTok.
Another useful method is to take a 360 virtual tour of the property. Panoee makes it simple to accomplish this in just a few steps.
Q&A
Providing rapid and timely responses to potential property buyers in comments and DMs is fantastic, but it’s not enough! This can be made more effective by gathering all of the commonly asked questions and making them into a theme in your content strategy.
Some consumers may feel shy if they ask too much; this could be a solution!
Sharing success stories and client testimonials
All potential house buyers develop more faith in realtors after seeing testimonies. Creating buyer testimonials can help you maximize user-generated content while also establishing legitimacy and credibility with your target audience.
Sharing property photos & videos
When it comes to the real estate industry, photographs and videos are the most effective strategies for engaging the audience. This is how prospective buyers can engage and learn about various properties, and if they are intrigued, CTA will play a role.
As a result, remember to upload high-quality images and videos or use virtual tours as the primary content pillars in your marketing approach.
Realtor bios
One of the primary reasons to begin promoting on social media is to establish a realtor’s brand. In most circumstances, prospective buyers prefer to work with a broker who appears trustworthy and cares about their concerns.
Make your bios nice, discuss what you believe in at work, and let the homeowners determine whether you are a good match.
Industry and market news
Posting industry and market news on your social media accounts is a terrific way to create content. This will position you as an expert realtor in the niche, gaining confidence from your audience.
Home tips and renovation ideas
Sharing home tips and innovative ideas to transform a property from “meh” to “marvelous” should also be part of your social media material. This demonstrates that you are more than simply a real estate agent; you are also assisting them in creating their ideal environments.
Remember to make the content more intuitive by adding photos, videos, or virtual tours!
Inspired examples of real estate social media marketing
1. Graham Stephan
Graham Stephan, who has 4.6 million YouTube subscribers, is one of the most well-known real estate social media influencers. His content ranges from his professional path to tips, tricks, and insights for homebuyers and homeowners. Watch his channel to get inspired and understand how he builds his brand.
2. Isaiah Ramos
Isaiah Ramos is a successful realtor who has built a brand on TikTok, with 203.1K followers and many property videos. His videos are house viewings with unique camera angles and intriguing transitions.
3. Harley Real Estate
Harley is a Dallas-based realtor who is growing his business on Instagram. He has an effective social media plan that includes systematic and diversified material such as house viewings, real estate news, Q&A sessions, and so on.
