The best virtual tour software is the one that lets you publish client tours without surprise costs. For most teams that is Panoee: a free plan with unlimited projects and 32K panoramas, plus Google Street View publishing and custom domains on one $22 Pro plan. Kuula, CloudPano and 3DVista each win in specific situations, and this guide shows where, with every price and limit linked to the vendor’s own page. It covers the best 360 virtual tour software for agencies, photographers and hotels, and answers the questions behind searches such as best 3D tour software and Kuula vs Matterport.
Virtual tour software at a glance
- Best for free publishing and flexibility: Panoee. Free plan with unlimited projects, 3 GB storage and 7 hotspot types, and Pro at $22 per month for the best affordable virtual tour services.
- Best for a one-time purchase and offline delivery: 3DVista, a desktop app with a $499 one-time license.
- Best for large hosted photo libraries: Kuula, with up to 100,000 posts on Pro.
- Best for white-label on a hosted plan: CloudPano Pro Plus at $33 per month billed annually.
360 virtual tour software compared
Four 360 virtual tour companies, one table. Compare virtual tours software on free options, Street View, custom domains and pricing model.
| Software | Free option | Entry paid price | Google Street View | Custom domain | Pricing model |
|---|---|---|---|---|---|
| Panoee | Free plan: unlimited projects, 3 GB | Pro $22 per month | Included from Pro | 2 custom domains per month on Pro; white-label on Enterprise | Subscription |
| Kuula | Basic: up to 300 posts, 100 uploads per month | See Kuula pricing page | Check Kuula plan page | Business plan | Subscription |
| CloudPano | Free account to build; publishing needs a plan | Pro $27 per month | $9.99 per publish add-on | White-label URL on Pro Plus ($33 per month, billed annually) | Subscription |
| 3DVista | Not listed on the product page | $499 one-time license | Export to Street View supported | Self-host; hosting from 99 EUR per year (optional) | One-time license |
Panoee: the virtual tour platform built for publishing
Panoee is a browser-based virtual tour platform and 360 panorama virtual tour software, so there is nothing to install and any 360 camera works, from Ricoh Theta to Insta360. As a virtual tour provider for agencies, it publishes on its own CDN or your domain. Its strengths are concrete:
- A free plan you can publish on. Unlimited projects, 3 GB of storage, 7 hotspot types and panoramas up to 32K, with a Panoee sub-domain.
- Street View and domains in one price. Pro at $22 per month adds Google Street View publishing, 2 custom domains per month, password-protected tours and detailed analytics. Pro+ is $200 per year.
- Room to grow. Enterprise at $99 per month adds a white-label domain, user management and 20 GB of storage. Extra storage is $0.15 per GB per month.
- Fast large panoramas. Multi-Resolution tiling streams high-resolution images progressively instead of making viewers wait for a full download.
You can publish on Panoee’s CDN, embed with an iframe, or export a tour for self-hosting. Panoee is rated 4.8 out of 5 from 123 reviews on Capterra (checked 5 November 2026). See all Panoee plans.
Kuula: large hosted photo libraries
Kuula is a strong choice if your main need is hosting a lot of 360 photos. Basic allows up to 300 posts and 100 uploads per month, Pro raises the limit to 100,000 posts with your own logo, and Business adds a custom domain and detailed analytics. If you are weighing it directly against Panoee, read Panoee vs Kuula.
CloudPano: white-label on a hosted plan
CloudPano Pro is $27 per month and removes the CloudPano watermark with your own branding. Pro Plus is $33 per month billed annually and adds white-label, Google Analytics integration and unlimited tours. Street View is a $9.99 per publish add-on, so agencies that publish often should compare that with Panoee’s Pro plan, where it is included. See Panoee vs CloudPano.
3DVista: one-time license and offline tours
3DVista Virtual Tour Pro is a desktop application sold for a $499 one-time fee, with a year of upgrades included. Tours can be exported as an offline standalone player or published to Google Street View, and hosting is optional from 99 EUR per year. It suits builders who want a perpetual license and local files, and who accept a desktop workflow instead of a browser editor. See Panoee vs 3DVista.
Kuula vs Matterport and the best 3D tour software
Searching for the best 3D tour software usually means one of two things: a navigable 360 tour or a scanned 3D model. Panoee covers the first as 3D virtual tour software built from ordinary 360 photos, with floor plans and smooth scene navigation, so you do not need scanning hardware. Kuula vs Matterport is a common comparison: Kuula is built around hosting 360 photo tours (see Panoee vs Kuula), while Matterport is built around scanned 3D models. For the scanned-model route, compare options in Panoee vs Matterport. If you want 360 degree virtual tour software you can try without a scan, start on Panoee’s free plan.
Which virtual tour software should you choose?
- Real estate and hospitality agencies: Panoee. Street View, custom domains and lead tools on one plan; see virtual tour real estate and hotel virtual tours.
- 360 photographers starting out: Panoee’s free plan, then Pro when clients need their own domain. See the 360 photography business guide.
- Offline delivery and no subscription: 3DVista.
- Headset-first projects: see our VR tour software guide.
Frequently asked questions
What is the best free virtual tour software?
Panoee’s Free plan lists unlimited projects, 3 GB of storage, 7 hotspot types and panoramas up to 32K. See the free virtual tour app guide.
Do I need a special camera?
No. Panoee works with any 360 camera, for example Ricoh Theta or Insta360.
Can I publish a tour to Google Street View?
Yes on Panoee Pro and above, and 3DVista can export to Street View. CloudPano lists it as a $9.99 per publish add-on.
Can I use my own domain?
Panoee Pro includes 2 custom domains per month, and Enterprise adds a white-label domain. Kuula offers a custom domain on Business, and CloudPano on Pro Plus.
Start free: create a Panoee account and publish your first tour today.
📅 Last updated: November 11, 2026
