Virtual tour in 2023: All you need to know

Panoee Team @360panoee

Virtual tour software is an innovative, interactive marketing tool that provides customers with a virtual experience of their potential destination or purchase. It allows viewers to explore multiple points of view within a space, providing an immersive and realistic experience without ever having to travel there in person. With this type of software, customers can get a real sense of the product they’re considering before making a purchase or even see what a hotel or tour location looks like before deciding to book it.

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In 2023, virtual tour software will become increasingly crucial for businesses across many industries. As remote working and online shopping continue to rise in popularity due to the global pandemic, companies seeking to stay competitive must find new ways to meet customer demand and create relationships with potential clients. Virtual tours are the perfect way for these businesses to present their products and services engagingly. Additionally, they allow customers and clients to explore different options without having a sales representative physically present.

Virtual tour software is beneficial for marketing purposes and provides customers convenience when searching for products and services online. Through this technology, customers can virtually visit different locations from their homes or offices before deciding where to purchase something. Not only does this save consumers time, but it can also reduce business costs since they won’t have to pay for travel expenses associated with physical meetings or events.

Lastly, employers can also use virtual tour software to train employees efficiently. Businesses can use it to give employees quick visual demonstrations of operating specific equipment or processes without travelling somewhere unique to learn firsthand.

Overall, virtual tour software is becoming more advanced each year, allowing businesses in many industries the opportunity to reach out more quickly and interactively with potential clients while still keeping costs low. It is expected that by 2023 this technology will become even more widespread due to its ease of use and cost-efficiency benefits, which make it ideal for connecting with people no matter where they are located worldwide.

What is virtual tour software?

Virtual tour software is the perfect tool to create an immersive 360-degree experience. It’s a powerful and easy-to-use platform that allows anyone to create beautiful virtual tours quickly with interactive elements like hotspots, audio, video, and annotations. The software is intuitive and user-friendly, making it easy for anyone to create an engaging virtual tour in minutes. With various options available to customize the look and feel of your tour, you can make it truly unique by adding your images or videos, customizing the navigation, or even embedding a map. You can also add hotspots that provide further information on locations within the tour and links outside of the tour. This makes Virtual Tour Software an excellent choice for businesses looking to showcase their products or services innovatively. You can also offer additional features, such as analytics that track user interactions within the virtual tour, allowing you to understand better how visitors engage with your content.

Types of Virtual Tour Software

Virtual tours are an incredible way to show off your business and give potential customers a feel for the environment. Whether you’re showing off a hotel, restaurant, store, or another venue, virtual tours can be an effective tool. But what kind of software do you need to create these immersive experiences? Let’s explore some available types of virtual tour software on the market today.

Cloud-Based Virtual Tour Software

A virtual tour made with Panoee

Cloud-based virtual tour software allows businesses to access content from anywhere with an internet connection. This type of software is ideal for companies that have remote teams and need to provide accessibility from different locations. With cloud-based software, you can store tours, photos, videos, and audio in the cloud, allowing easy sharing and collaboration with distributed teams. The cloud lets your customers view tours without downloading special applications or plug-ins. Additionally, this software provides enhanced security features like encryption and authentication protocols which protect sensitive data from intruders.

3D Scanning Virtual Tour Software 

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3D scanning virtual tour software captures real-world environments and enables users to explore them in a fully immersive 3D experience. This technology employs advanced scanning techniques such as photogrammetry, laser scanning, and computer vision algorithms to recreate physical environments with incredibly accurate detail at scale. In addition, it also allows users to interact with their environment by manipulating objects in real time and even adding annotations to the scene for additional context. And since it doesn’t require network connections or other external tools, it’s perfect for offsite use or private presentations where privacy is paramount.

Offline Virtual Tour Software

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Offline virtual tour software allows companies to create tours without requiring an internet connection or downloading special applications or plug-ins on users’ devices. This kind of solution is ideal for businesses that require offline experiences, such as museums, galleries, historical sites, etc. since they don’t need access to the web to generate a tour experience. Offline virtual tour software can come in many forms, including static HTML pages on CD or USB drives and mobile apps that are downloadable directly onto a user’s device without requiring an active internet connection. It’s an excellent solution for providing guided tours while remaining disconnected from the web!

Essential features of a virtual tour software

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Essential features of virtual tour software are numerous and varied. Still, some critical components are supported for displaying 3D/360 scenes, multiple types of hotspots, generating and displaying floorplans or maps, publishing and hosting virtual tours, interactive features, special effects, and intuitive user interface.

Embed content

The 3D/360 scenes should be capable of being navigated in real-time with near-photorealistic quality and providing a realistic feeling to the user. The software should also allow users to embed images, audio/video files, text notes, and other content within each scene.


Hotspots allow users to link between scenes or add additional information about an item in the scene. The software should offer various hotspots, such as image hotspots showing images from different perspectives or animated hotspots providing navigation between scenes. Additionally, it should allow users to customize their hotspot icons according to their needs.


Generating floorplans or maps is essential for creating interesting virtual tours with many links between different scenes. It should provide easy tools to draw the map and offer automated map creation based on uploaded photos or videos.


Creating and hosting a virtual tour requires a powerful hosting platform that supports all kinds of content needed for an immersive experience – such as high-resolution photos, video clips, audio samples etc., which can be uploaded quickly from any source device. The platform must also have robust security measures to ensure your content is appropriately secured from unauthorized access or downloads.

Interactive features

Interactive features can include quiz questions or puzzles embedded within the tour for an engaging visitor experience, while special effects such as panoramas can add more dynamism to your virtual tours by presenting stunning 360-degree views of locations. Lastly, the software must have an intuitive user interface to make virtual tours quick and enjoyable!

Users of virtual tour software

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Virtual tour software is becoming increasingly popular, as various individuals and professionals can use it. Professional photographers with high-end DSLR cameras are one type of user that benefits from this software, as they can easily create stunning virtual tours with their work. Digital marketers and real estate agents are also among the users of this technology, being able to showcase properties in vivid detail and provide an immersive experience for potential buyers.

The rise of 360 cameras has also opened up new opportunities for virtual tour software users. Those passionate about travel, photography, or just exploring the world can now use technology to capture panoramic scenes and share them with friends and family. Additionally, businesses such as museums, hotels, and tourist attractions can create engaging virtual tours using the same technology.

Businesses in many industries now leverage virtual tour software to reach their audience innovatively. For example, online retailers are using it to provide shoppers with an immersive view of products before they make a purchase, while restaurants are giving customers a look into their kitchens, so they know exactly what goes on behind the scenes. Furthermore, educational institutions like universities can show off their facilities to prospective students more effectively than ever before.

Finally, virtual tour software is also finding its way into corporate settings such as conference rooms and meeting spaces. With its help, companies can give remote employees a more realistic view of their working environment and allow them to take part in meetings virtually without missing out on any details or essential conversations.

In summary, no shortage of users who benefits from virtual tour software today – from professional photographers looking for creative ways to showcase their work to businesses seeking new ways to engage with customers or employees remotely – it’s easy to see why this technology has become so popular over recent years.

How to choose Virtual Tour software?

Criteria based on Price

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When considering the price of virtual tour software, it is essential to factor in multiple criteria. Frequency of use, professional or hobby level, and features desired are all factors that should be considered when determining price range.

For those who plan on using the software one time or occasionally, a lower-cost option will likely suffice. The professional user may need more features and should consider a higher-cost version to meet their needs. For hobbyists, less expensive versions with fewer features will likely do just fine.

The available features vary significantly between versions and are often tailored to specific users’ needs. Features such as photo editing tools, the ability to add audio or music to photos or videos, customization options for branding of tours, and other advanced functionality can all drastically increase the cost of virtual tour software.

It is also essential to consider if any additional services offered by the software provider are required to use the product successfully. For example, some providers offer cloud hosting services necessary for efficient operation and data storage requirements; these services could come at an additional cost not included in the virtual tour software package’s purchase price.

In addition to these factors, research into customer support offered by various providers is recommended before making a purchase decision. Customers must have access to helpful answers when they experience difficulties while using their virtual tour software. This can prevent costly delays or problems down the road due to improper usage or lack of understanding of certain features.

Finally, free versions may be available from some providers, which can provide great value for those who only plan on using virtual tour technology infrequently and don’t require advanced features or services beyond what comes pre-packaged with most software packages. Suppose you need clarification on which version or provider best meets your needs and budget requirements. In that case, it is worth taking advantage of trial periods offered by many vendors before committing to an entire purchase decision.

Criteria based on technology

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When selecting a virtual tour software, it’s essential to consider the technology options available, their efficiency, and their cost. The two leading technologies for capturing 360-degree spaces are 3D scanning and equirectangular panoramas, so these should be your primary criteria for selecting software.

3D scanning is a popular trend for capturing large-scale spaces. It involves taking multiple measurements of an object or space and combining them into a 3D model. This type of scanning is often done using specialized equipment like lasers or cameras, which can capture exact details of the environment that would otherwise be difficult or impossible to capture with other methods. Additionally, 3D scanning can generate high-resolution panoramic models of entire rooms or landscapes much more realistic than traditional photographs or video footage.

Equirectangular panoramas (also known as “stitched” images) are created by stitching together multiple photos taken with a camera set on a tripod at different angles to get a full 360-degree view. This method is cheaper than 3D scanning, but the results may be less detailed and realistic since it relies solely on photographic data rather than precise measurements from specialized equipment. In addition, equirectangular photos don’t always line up perfectly when stitched together, so you may need additional software to correct any warping or distortion issues caused by misalignment.

When selecting virtual tour software based on these two technologies, look for features such as stitching accuracy, image processing speed, support for multiple camera resolutions, and various export options (e.g., interactive web tours). Additionally, some virtual tour software enables the creation of customized user interfaces so you can tailor your experience according to your specific needs without investing in programming skills or expensive custom development work. Finally, ensure the pricing structure remains affordable within your budget constraints so you can enjoy the best possible experience without breaking the bank!

Criteria based on Industry

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When it comes to choosing the best virtual tour software for a particular industry, there are various criteria to consider. Depending on the kind of industry, businesses and organizations need to weigh up different features and capabilities when selecting a suitable platform.

For the real estate industry, an essential factor is the ability of virtual tours to provide detailed information about properties. This includes the capacity for users to explore 3D models of rooms, panoramic views of outdoor spaces, and other elements like video clips or audio narrations that give potential buyers a better understanding of what a property offers. The best software solutions will allow agents and brokers to add in-depth descriptions and visuals, such as photos or aerial imagery. Furthermore, it’s vital that tours can be easily customized with branding elements such as logos or contact details so agents can make full use of their marketing opportunities.

For virtual exhibitions or events, software solutions must have interactive features like video conferencing tools so participants can engage with one another from remote locations. It should also facilitate live-streaming activities such as workshops or webinars and provide clear navigation options so visitors can seamlessly find their way around each booth. Another key feature of this type of software is its ability to support multiple languages, as many events now involve international attendees who may need to be fluent in English.

For colleges looking to showcase their campus virtually, they should look for software that enables viewers to have an immersive experience via 360-degree tours. It means they should be able to take a tour anywhere on campus while viewing videos, images, text, and other content relevant to that location in real-time. It is also helpful if customizable filters are available so visitors can personalize their experience according to their interests or needs. For example, some may want specific information about student life or sports-related activities, while others may prefer more general information about academics at the college.

Finally, hotels and restaurants need virtual tour software that allows them both to promote their services and easily advertise bookings or reservations. Their system, therefore, needs attractive visuals, including interactive hotspots with clickable links that direct customers towards availability calendars and booking forms quickly and accurately without any confusion. 

Criteria based on specific Need

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When choosing virtual tour software, it is crucial to consider your specific needs. Prioritize certain features for your business or project, or the focus should be finding something easy to use. Here are some criteria you can use when selecting a virtual tour software for your particular need:

First of all, the software should be user-friendly and easy to learn. Because this will help ensure that everyone who uses it can quickly become familiar with how it works and navigate it effectively. If you’re looking for something anyone can use, ensure the interface is intuitive and attractive.

It would help if you also considered whether the software offers unlimited virtual tours at an affordable cost. If you plan on providing many tours or having them frequently run, this could make a big difference in cost-effectiveness. Additionally, it’s worth considering if the software supports any special features such as floor plans, live chat/live conferences, gamification, or freedom movement like a game, as well as support for the Oculus Quest headset in VR mode.

In addition to these factors, consider whether the software allows users to control their data. This feature ensures that confidential information remains secure and private, so it doesn’t fall into unauthorized hands. Furthermore, find out if there are options to set up customized security measures according to individual needs.

Ultimately, when deciding on a virtual tour software solution that meets your specific need, assess each option based on its user-friendliness to choose the proper solution. Keep in mind any additional features or security options that might be necessary depending on what content will be featured in your tours.

In recent years, virtual tour software has become an innovative marketing tool for businesses across many industries. Virtual tours provide potential customers with a realistic experience of their potential purchase, which is convenient and saves time when searching for products or services online. As virtual tour technology becomes more advanced each year, businesses can increasingly reach out quickly and interactively to potential clients while keeping costs low. By understanding what a virtual tour is and how it can be used in 2023, you’ll be able to keep up with the latest trends and technologies. Thanks for reading!

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